AI TRAINING
Loom & Descript for AI-Assisted Video Production
Master AI-powered video creation and editing to produce polished content faster without a production team.
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Run the diagnostic →What it covers
This hands-on workshop teaches sales, marketing, and customer success professionals how to record, edit, and distribute professional video content using Loom and Descript's AI features. Participants learn to leverage AI-generated titles, summaries, and chapters in Loom, and use Descript's transcription, filler-word removal, overdub, and multitrack editing for podcasts and training videos. The programme also covers maintaining consistent brand voice across video formats and building repeatable workflows. Roughly 70% of time is spent on live tool practice with real participant content.
What you'll be able to do
- Record and publish a Loom video with AI-generated summary, title, and chapter markers ready to share with prospects or customers
- Edit a raw recording in Descript by deleting transcript text, removing filler words, and exporting a clean MP4
- Build a repeatable podcast or training video workflow using Descript's multitrack editor and scene-based composition
- Repurpose a long-form video into at least three short-form assets (clip, audiogram, transcript blog post) within the session
- Apply brand voice guidelines to AI-generated captions and summaries to ensure consistent tone across video touchpoints
Topics covered
- Loom AI: auto-generated titles, summaries, and chapter markers
- Descript transcription-based editing and filler-word removal
- Descript Overdub and AI voice cloning for corrections
- Multitrack podcast and training video editing workflows
- Repurposing long-form video into short clips and social assets
- Maintaining brand voice and style consistency across formats
- Screen-share and async video best practices for sales and CS
- Publishing and embedding workflows (CMS, CRM, email)
Delivery
Delivered as a single full-day workshop (or two half-day sessions), either in-person or fully remote via video call with shared screen. Each participant brings a laptop with Loom and Descript accounts pre-created (free tiers sufficient to start). Trainer provides a shared asset pack including sample raw recordings, brand voice brief, and a Descript project template. Approximately 70% hands-on exercises, 30% facilitator demo. A follow-up async Q&A channel (Slack or Loom) is recommended for 2 weeks post-workshop.
What makes it work
- Pre-define a brand voice one-pager that participants reference when editing AI-generated summaries and captions
- Establish a shared Descript workspace with folder conventions and a project template before the workshop day
- Designate a video workflow owner per team who keeps the library organised and reviews output quality post-training
- Set a 30-day challenge: each participant publishes at least three videos using the new workflow to build muscle memory
Common mistakes
- Skipping the brand voice brief — teams publish AI-generated summaries that sound generic or off-tone
- Over-relying on Overdub/AI voice without reviewing output, leading to mispronunciations in customer-facing content
- Using Descript's transcript edit without exporting a clean master file, causing version confusion across team members
- Treating Loom as a replacement for structured onboarding video rather than a complement — resulting in inconsistent libraries
When NOT to take this
This workshop is not the right fit for teams that need to produce broadcast-quality video with complex motion graphics, colour grading, or multi-camera shoots — those workflows require professional NLE tools like Premiere Pro or DaVinci Resolve, not Loom or Descript.
Providers to consider
Sources
Use cases this training unlocks
- AI-Assisted Video Editing AutomationAutomate video editing tasks like scene detection, color grading, and subtitling for production teams.
- Ad Creative Optimization EngineAutomatically generate and optimize ad creatives, headlines, and CTAs using generative AI.
- AI-Generated Product Descriptions at ScaleAutomatically generate SEO-optimised product descriptions for thousands of SKUs, faster and cheaper than copywriters.
- AI Voice Acting and Dynamic DialogueGenerate multilingual character voices and adaptive dialogue for games using generative AI.
Other trainings at this level
This training is part of a Data & AI catalog built for leaders serious about execution. Take the free diagnostic to see which trainings your team needs.