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Edition · 25 May 2026
All use cases

AI USE CASE

Brand-safe AI image & video generation

Produce on-brand campaign visuals at a fraction of agency cost.

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Run the diagnostic
Typical budget
€5K-€25K
Time to value
4 weeks
Effort
3-8 weeks
Monthly ongoing
€200-€2K
Minimum data maturity
basic
Technical prerequisite
dev capacity
Function
Marketing
AI type
vision

What it is

Train a small adapter on your brand assets so generative image models produce visuals that match your colour, composition and style. Marketing creates lifestyle shots, product mockups and ad variants in hours instead of waiting weeks for a shoot. Cuts creative production cost by 50-70%.

Data you need

200+ existing brand visuals and clear brand guidelines.

Why it works

  • Always have a human creative director approve final assets
  • Maintain an internal asset library of approved generations

How this goes wrong

  • Misrepresenting products (wrong shape, missing details)
  • Generating likenesses of real people without consent

When NOT to do this

Avoid for hero product shots in regulated industries, accuracy matters more than speed.

Vendors to consider

Other use cases in this function

This use case is part of a larger Data & AI catalog built from 50+ enterprise transformation programs. Take the free diagnostic to see how it ranks against your specific context.